Well we hope it is too. Personally I just don't get the lack of some sort of sideloading support (beyond Ad Hoc) - the ease-of-use benefits of AppStore would still result in most developers listing in there, and Apple still getting tithed their 30%, but it'd give Apple leeway to be somewhat stricter about app approvals (higher standards w.r.t. stability / usefulness / lack of duplication / etc), and it'd allow developers to release and update apps as soon as they're ready without that darned multi-week lag. So the tech-savvy people who are champing at the bit for a piece of software can get it a few weeks before everyone else, and get bug fixes as soon as they're ready, while less tech-savvy users can wait for the easy-to-install Apple-approved version.